GreenLeaf Interiors — On‑Page SEO & Keyword Re‑architecture

Industry:

Home Services

Location:

Denver, CO

Services:

On-page SEO; Keyword Mapping; Content Refresh

Duration:

4 Months

The Challenge

GreenLeaf’s site had many thin service pages and inconsistent keyword targeting: multiple pages competed for the same terms while high-intent queries were not addressed. Meta titles and H1s were generic, and local modifiers were missing. Users arriving from search bounced quickly because pages didn’t match search intent, causing low dwell time and poor CTRs.

Strategy & Execution

- Keyword audit and mapping to assign one primary intent per page and eliminate cannibalization.

- Content rewrites focused on buyer intent: benefits-first headings, clear service descriptions, pricing cues, and local references.

- On-page schema: service, FAQ, and localBusiness schema to improve SERP real estate.

- Internal linking plan to funnel authority from blog posts to service pages and to surface conversion-focused CTAs.

A/B testing of title tags and meta descriptions to improve CTR.

Results

- Top-10 keywords increased by +45 new keywords in the top 10.

- Organic leads rose +52% month-over-month.

CTR on service pages improved +18%, and average session duration increased.

Outcome

A disciplined on-page architecture and content strategy converted previously underperforming pages into reliable lead generators and improved alignment between search intent and landing experience.

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