TrailPeak Gear — E‑commerce SEO & Category Optimization

Industry:

E-commerce (Outdoor Retail)

Location:

Salt Lake City, UT

Services:

E-commerce SEO; Category Optimization; Product Schema

Duration:

6 Months

The Challenge

TrailPeak’s category pages were thin, product descriptions were duplicated across SKUs, and faceted navigation created thousands of indexable permutations. Search engines returned inconsistent results and product pages failed to rank for buyer-intent queries, suppressing organic revenue.

Strategy & Execution

Category content overhaul: added buyer-focused copy, buying guides, and comparison tables to category pages.
Product schema: implemented structured data for price, availability, and reviews to improve SERP features.
Canonical and faceted navigation rules to prevent index bloat and consolidate ranking signals.
Site search and filter SEO: made filters SEO-friendly and added crawlable, canonicalized landing pages for high-value filter combinations.
Conversion-focused UX tweaks: clearer CTAs and trust badges on product pages.

Results

Organic revenue increased +64%.
Top-3 category rankings achieved for 8 priority categories.
Conversion rate on organic sessions improved +22%.

Outcome

SEO and UX changes directly translated into higher organic sales and a better discovery experience, enabling TrailPeak to scale organic revenue without increasing ad spend.

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