HomeStyle Furnishings — PPC Remarketing & Display

Industry:

Retail

Location:

Charlotte, NC

Services:

Display Remarketing; Dynamic Ads; Creative Testing

Duration:

4 Months

The Challenge

HomeStyle had high cart abandonment and low return rates from site visitors. Generic display creatives produced low engagement and remarketing frequency was either too low to be effective or too high and causing ad fatigue.

Strategy & Execution

Dynamic remarketing to show personalized product ads based on user behavior and cart contents.
Creative testing: compared lifestyle imagery vs. product-only creatives and tested different value propositions (free shipping, limited-time discount).
Frequency and recency controls to balance exposure and avoid fatigue.
Cross-channel synchronization across Google Display and Meta to maintain consistent messaging.
Attribution analysis to measure recovered revenue and incremental lift.

Results

Return visits from remarketing audiences increased +150%.
ROAS on remarketing spend reached 4.2x.
Recovered revenue accounted for 28% of previously abandoned carts.

Outcome

Dynamic remarketing converted warm audiences efficiently, recovered significant lost revenue, and produced creative assets that improved performance across channels.

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