EduPath Online Courses — Email Marketing Automation & Nurture

Industry:

EdTech

Location:

Boston, MA

Services:

Email Automation; Lead Nurture; Segmentation

Duration:

5 Months

The Challenge

EduPath captured leads but had poor follow-up sequencing; many prospects dropped out before enrolling. Email lists were monolithic, causing irrelevant messaging and low engagement.

Strategy & Execution

Behavioral segmentation: separated trial users, content downloaders, and webinar attendees into distinct flows.
Multi-step nurture sequences with progressive value: educational content, social proof, and time-limited offers.
Personalization tokens and dynamic content blocks to tailor messaging by interest and course level.
Re-engagement and win-back flows for inactive subscribers.
A/B testing of subject lines, send times, and content formats.

Results

Open rates increased +27% across nurture flows.
Enrollment rate from nurtured leads rose +44%.
Revenue per email improved +65%.

Outcome

Automation and segmentation turned passive leads into enrolled students, improved lifetime value, and reduced reliance on paid acquisition for course signups.

Apex Web Solutions

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GreenLeaf Interiors

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FinEdge Advisors

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QuickMed Telehealth

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Bloom & Co. Cosmetics

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