PurePet Nutrition — Influencer Marketing for Product Launch

Industry:

Pet Food

Location:

Portland, OR

Services:

Influencer Partnerships; Campaign Management; UGC Collection

Duration:

3 Months

The Challenge

PurePet needed rapid awareness and authentic social proof for a new product line. Paid ads alone were expensive and lacked the trust signals that pet owners rely on.

Strategy & Execution

Micro-influencer program: engaged 25 niche pet influencers for authentic demos and reviews.
UGC asset collection: captured short-form videos and photos for paid amplification and organic channels.
Promo codes and tracking to measure influencer-driven sales and ROI.
Amplification: boosted top-performing UGC with paid social to extend reach.
Post-launch analysis to identify high-performing creators and creative formats for ongoing use.

Results

Launch sales exceeded forecast by 42%.
UGC assets: 60+ high-quality videos for reuse.
Cost per acquisition was 18% lower than paid-only channels.

Outcome

Influencer-driven authenticity accelerated product adoption, produced a library of reusable creative assets, and reduced acquisition costs for future campaigns.

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